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Ugly Dolls

BlueLuxe has added a new gifts section to their store and has added a new line of products as well: Ugly Dolls

Ugly Dolls are actually very cute and are produced by a company with some unique ideas and an interesting history.

The Ugly Dolls themselves are plush characters that look a bit like gremlins, but are loveable in their own way. The nine Uglies – Wage, Babo, Jeero, Tray, Ice-Bat, Target, Wedgehead, OX and Cinko – are colorful little guys who look a little like mutant teddy bears. Whether one, two, or three eyes, two or four legs, fangs or no fangs, the Ugly Dolls are all marketed as having one thing in common: a quirky personality.

Each Ugly Doll comes with a short biography, explaining itslikes/dislikes, hobbies, and favorite foods. These biographies are an effective marketing tool and are what make the Ugly Dolls so appealing. There is no doubt that these stories are what sell the dolls. The company produces a variety of “ugly” products.